# Welcome

Gradient Works enables sales teams to adopt dynamic books, increasing attainment & driving pipeline by ensuring the right reps are always working the right accounts.

For some teams, this may mean an entirely new way of working that eliminates static territories and for others it may mean the opportunity to drop hours of tedious spreadsheet and data loader work.  Our suite of features works seamlessly to enhance your sales process. The **Account Research** suite leverages AI-powered data enrichment to improve account selection, using tools like **AI Researcher**, **Market Map**, and **Lookalikes** to identify, source, and segment high-potential prospects similar to your best customers. The **Bookbuilder** feature automates account distribution and balances rep books, eliminating lengthy territory planning and ensuring full TAM coverage. Lastly, our **Lead Routing** feature automates lead-to-account matching and inbound lead routing, optimizing lead distribution based on buying signals and rep capacity. Together, these features empower your sales team to focus on the most promising opportunities, ensuring increased attainment and a robust pipeline. 

To find out more, check out our [Dynamic Books Hub](https://www.gradient.works/books).

### Getting Started

The Gradient Works platform provide a complete platform to operate a dynamic books model for sales teams. 

<table><thead><tr><th width="227">Dynamic Books JTBD</th><th>Gradient Works Solutions</th></tr></thead><tbody><tr><td>Account Selection</td><td>Segment, enrich and source prospects with <a href="account-research"><strong>Account Research</strong></a><strong>.</strong></td></tr><tr><td>Account Assignment</td><td>Manage inbounds with <a href="routing"><strong>Routing</strong></a> and dynamic territories with <a href="bookbuilder"><strong>Bookbuilder</strong></a>.</td></tr><tr><td>Drive Accountability</td><td>Hold reps accountable and eliminate market coverage gaps with <a href="analytics/account-coverage"><strong>Analytics</strong></a>.</td></tr></tbody></table>

To get started with Gradient Works, [contact Sales](https://www.gradient.works/demo-request) to set up a demo and request access to a trial account.

### Modules

The Gradient Works platform offers four modules: Account Research, Bookbuilder,  Routing, & Automation Builder Kit (ABK).

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-type="content-ref"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Account Research</strong></td><td>Use AI-powered research to help your team identify and prioritize high-potential accounts.</td><td></td><td></td><td><a href="account-research">account-research</a></td></tr><tr><td><strong>Bookbuilder</strong></td><td>Proactively manage books of accounts for reps with sophisticated target books, distributions and retrievals.</td><td></td><td><a href="https://github.com/Gradient-Works/salesforce/blob/main/docs/gitbook/broken-reference/README.md">https://github.com/Gradient-Works/salesforce/blob/main/docs/gitbook/broken-reference/README.md</a></td><td><a href="bookbuilder/overview">overview</a></td></tr><tr><td><strong>Routing</strong></td><td>Match, route, assign and take action on any Salesforce record using powerful automation capabilities.</td><td></td><td></td><td><a href="routing/overview">overview</a></td></tr></tbody></table>