> For the complete documentation index, see [llms.txt](https://docs.gradient.works/kb/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.gradient.works/kb/automation-builder-kit-abk/actions/matching.md).

# Matching

Keep your Salesforce data clean with powerful matching actions

Matching actions allow you to create custom matching capabilities to connect leads to accounts and more. See the [Lead and Account Matching](/kb/routing/matching.md) section for details on how to use these actions.

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Lead to Account</strong></td><td></td><td></td><td><a href="/kb/automation-builder-kit-abk/actions/matching/matchleadtoaccountaction.md">Match Lead to Account</a></td></tr><tr><td><strong>Lead to Contact</strong></td><td></td><td></td><td><a href="/kb/automation-builder-kit-abk/actions/matching/matchleadtocontactaction.md">Match Lead to Contact</a></td></tr><tr><td><strong>Lead to Lead</strong></td><td></td><td></td><td><a href="/kb/automation-builder-kit-abk/actions/matching/matchleadtoleadaction.md">Match Lead to Lead</a></td></tr><tr><td><strong>Account to Account</strong></td><td></td><td></td><td><a href="/kb/automation-builder-kit-abk/actions/matching/matchaccounttoaccountaction.md">Match Account to Account</a></td></tr></tbody></table>