Attributes in Market Map

How to use attributes in Market Map

Market Map tasks allow you to import attributes about accounts from your CRM (or via CSV) and make those available for filtering & analysis in the results from the Market Map task. These attributes are available in the Explorer and Accounts view.

In the Explorer view, the attributes are available as category options which control the color of the account dots on the map.

In the Accounts view, the attributes are available as columns in the table. These columns can then be used for filtering, sorting, & exporting the table of accounts.

Eligible Attributes

Supported attributes types are picklists, numbers and booleans. These have different names based on your CRM:

Salesforce

Supported Account Field TypesUnsupported Account Field Types

Number

Formula

Checkbox

Roll-up Summary

Currency

Lookup Relationship

Picklist

Date or Date/Time

Picklist (Multi-select)

Geolocation

URL

Email

Percent

Text or Text Area

Time

Hubspot

Supported Company Property TypesUnsupported Company Property Types

Number

Single-line text or Multi-line text

Single Checkbox

Multiple checkboxes

Dropdown Select

Date picker

Radio Select

Calculation

Number

Property Sync

Score

File

Hubspot User

Rich Text

Time

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