# Credits ### What is a Credit? A **credit** is a unit of measurement used to quantify your usage of our Account Research product, like Carve and Market Map. Each credit allows you to perform specific tasks that enrich your account data, analyze accounts, and more. *** ### Credit Usage Every action within Account Research consumes credits based on the number of accounts you analyze or enrich. Here's how credit usage works. #### **Market Map** Categorizes and scores accounts based on similarity to your best customers * 1 credit per 10 accounts * Create new Market Map * 1 credit per 1 account * Add new accounts to an existing map * Enrich a Market Map account with a URL If you analyze 10,000 accounts in Market Map, you will use 1,000 credits. If you add 200 accounts to an existing map, you'll use 200 credits. #### **Carve** Creates territories from a list of accounts based on your requirements * 1 credit per 10 accounts * Create new Carve project * Increase project limits Most accounts start with an included set of Carve credits. On our free plan, for example, you get 1,000 credits, but each project can analyze 5,000 accounts without using credits. So if you run a Carve on 6,000 accounts, you'd only need credits for accounts over the included 5,000, and you'd use 100 credits for those 1,000 accounts. #### **AI Researcher** Enriches accounts with detailed firmographic information * 1 credit per 1 account enriched If you enrich 1,000 accounts in AI Researcher, you will use 1,000 credits. #### **Lookalikes** Source new high-potential accounts based on customer similarity * 1 credit per 1 account sourced If you source 100 new accounts in Lookalikes, you will use 100 credits. ### **Credit Balance and Increases** You can view your credits balance anytime in your Gradient Works account here: If you need more credits, please reach out to your Customer Success Manager. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.gradient.works/kb/account-research/credits.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.