Attributes in Market Map

How to use attributes in Market Map

Market Map tasks allow you to import attributes about accounts from your CRM (or via CSV) and make those available for filtering & analysis in the results from the Market Map task. These attributes are available in the Explorer and Accounts view.

Attributes available as category options in Explorer

In the Explorer view, the attributes are available as category options which control the color of the account dots on the map.

Attributes available as column options in Accounts view

In the Accounts view, the attributes are available as columns in the table. These columns can then be used for filtering, sorting, & exporting the table of accounts.

Eligible Attributes

Supported attributes types are picklists, numbers and booleans. These have different names based on your CRM:

Salesforce

Supported Account Field Types	Unsupported Account Field Types
Number	Formula
Checkbox	Roll-up Summary
Currency	Lookup Relationship
Picklist	Date or Date/Time
Picklist (Multi-select)	Geolocation
URL	Email
	Percent
	Text or Text Area
	Time

Hubspot

Supported Company Property Types	Unsupported Company Property Types
Number	Single-line text or Multi-line text
Single Checkbox	Multiple checkboxes
Dropdown Select	Date picker
Radio Select	Calculation
Number	Property Sync
Score	File
	Hubspot User
	Rich Text
	Time