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Get started with Market Map AI using account data from Salesforce.
Gradient Works securely processes and stores all Market Map data. As an added layer of security, we do not connect directly to Salesforce. Instead we rely on you to upload your data through our secure form. Please only provide only the information requested.

Quick start

If you're familiar with Salesforce reports and exports, see the quick instructions below. If you'd like a step-by-step explanation, view the detailed instructions.
  1. 1.
    Create an Account report with filters for only the accounts you want to include
  2. 2.
    Specify only the following columns in the report: Account ID, Account Name, Website and Type
  3. 3.
    Run the report and export the data in CSV format with "Unicode (UTF-8)" encoding
  4. 4.
    Upload the CSV to Gradient Works

Example CSV

Use this example CSV file as a guide to make sure yours looks correct. You can view it in Excel, Google Sheets or a text editor.
Example CSV File

Data description

Market Map needs four key pieces of information from your Account records.
Account Object Field
Account ID
Provides a unique identifier for each account. This allows you to later connect Market Map enrichment information like score and industry cluster to your CRM records
Account Name
The name of the account. This is used in the Market Map Explorer to help you identify the account.
The website URL of the account. Market Map's AI engine will use this as a starting point for building an understanding about the products and services offered by this company.
Type (typically)
Market Map uses accounts where this field = "Customer" to identify which accounts should be used in the customer lookalike scoring model. If customers are identified differently in your Salesforce org, provide the field you use instead.

Detailed export instructions

First, go to your Salesforce "Reports" tab and click "New Report".
Creating a new Accounts report
Select "Accounts" as your report type and click "Start Report".
Adjusting filters
Click "Filters" on the left in the "Fields" section and adjust the filters to include only those accounts you want to upload to Market Map.
Adjusting the columns
Click "Outline" on the left. Adjust the "Columns" to contain only Account ID, Account Name, Website and Type. If you do not use the Type field to specify whether or not the Account is a customer, include the field that you do use. Click "Run" or "Save & Run".
Viewing the report
Verify that the report contains the data you expect. It should only contain those four columns. Click the down arrow beside "Edit" at the top right. Select "Export".
Configuring the export
Set the "Format" to "Comma Delimited .csv" and "Encoding" to "Unicode (UTF-8)". Click "Export". This may take a moment. Once the file has downloaded, you can upload it to Gradient Works.

Working with non-standard fields

Some Salesforce orgs do not use the built-in Type picklist to identify accounts as customers. If that's the case for you, please edit the exported CSV in Excel or Google Sheets and provide a field called Type that contains the text "Customer" for each customer account. If you have any questions, please contact [email protected].