# Features

### Account Research core capabilities

Account research includes three AI powered capabilities:

<table><thead><tr><th width="161">Capability</th><th>What</th><th>Why</th><th>How</th></tr></thead><tbody><tr><td><a href="/pages/EMKYFj9X86iO20TYQULF">Market Map</a></td><td>Market Map scores prospects based on their similarity to existing customers and groups accounts into targetable segments.</td><td>Using outdated government classifications like NAICS to categorize prospects leads to imprecise targeting that fails to meet the needs of modern sales strategies.</td><td>Market Map employs AI to crawl the web and analyze natural language related to products, services, and market positioning.</td></tr><tr><td><a href="/pages/QOnO0YybTdFJeGZ6p6RL">AI Researcher</a></td><td>AI Researcher functions like ChatGPT for your missing data, transforming inquiries about prospects into actionable CRM attributes for targeting.</td><td>RevOps teams often face gaps in strategic data necessary for segmentation, territory planning, and ICP analysis—data that is challenging to acquire at scale, forcing them to rely on reps or operate without it.</td><td>AI Researcher intelligently crawls the web for each prospect, utilizing a large language model (LLM) to transform raw content into valuable insights.</td></tr><tr><td><a href="/pages/1hn43A7128DOk0c64WNK">Lookalikes</a></td><td>Lookalikes analyzes a list of known high-quality accounts and generates a list of new, similar prospects.</td><td>Targeting companies similar to existing success stories simplifies the sales process, making it essential for every sales organization to access more prospects like these.</td><td>Lookalikes matches reference accounts to prospects using a method similar to Market Map, sourcing prospects from our curated company database and enriching them with firmographic data from third-party providers.</td></tr></tbody></table>


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