# Welcome

Gradient Works enables sales teams to adopt dynamic books, increasing attainment & driving pipeline by ensuring the right reps are always working the right accounts.

For some teams, this may mean an entirely new way of working that eliminates static territories and for others it may mean the opportunity to drop hours of tedious spreadsheet and data loader work. Our platform includes a number of features to help you increase pipeline from outbound. 

**Bookbuilder** automates account distribution and balances rep books, eliminating complicated territory management and ensuring full account coverage. That also includes our Pipeline Creation Analytics, which give reps and frontline managers access to activity data and pipeline creation metrics, so you can coach reps on how to work their books more effectively.

Our **Account Research** uses AI to improve account selection. That includes **Carve** to create balanced territories in minutes, **AI Researcher** to enrich accounts with firmographic company data, **Market Map** to score and segment accounts, and **Lookalikes** to identify new prospects similar to your best customers. 

**Routing** automates lead-to-account matching and inbound lead routing, optimizing lead distribution based on buying signals and rep capacity. 

Together, the full Gradient Works platform makes sure the right accounts are in the hands of reps and reps are held accountable for working them, ensuring increased attainment and a robust pipeline.

To find out more, check out our [Dynamic Books Hub](https://www.gradient.works/books).

### Getting Started

The Gradient Works platform provide a complete platform to operate a dynamic books model for sales teams.

<table><thead><tr><th width="227">Dynamic Books JTBD</th><th>Gradient Works Solutions</th></tr></thead><tbody><tr><td>Account Selection</td><td>Segment, enrich and source prospects with <a href="/pages/sPXpgTPTbrAxlYhyAPXz"><strong>Account Research</strong></a><strong>.</strong></td></tr><tr><td>Account Assignment</td><td>Manage inbounds with <a href="/pages/S2GV9PYD8R6efjsLn8J5"><strong>Routing</strong></a> and dynamic territories with <a href="/pages/0Fvfie1MtWJAiyDJnLlA"><strong>Bookbuilder</strong></a>.</td></tr><tr><td>Drive Accountability</td><td>Hold reps accountable and eliminate market coverage gaps with <a href="/pages/Gw794DB2xpOdkNbXn2vr"><strong>Analytics</strong></a>.</td></tr></tbody></table>

To get started with Gradient Works, [contact Sales](https://www.gradient.works/demo-request) to set up a demo and request access to a trial account.

### Modules

The Gradient Works platform offers four modules: Account Research, Bookbuilder, Routing, & Automation Builder Kit (ABK).

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-type="content-ref"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Account Research</strong></td><td>Use AI-powered research to help your team identify and prioritize high-potential accounts.</td><td></td><td></td><td><a href="/pages/sPXpgTPTbrAxlYhyAPXz">/pages/sPXpgTPTbrAxlYhyAPXz</a></td></tr><tr><td><strong>Bookbuilder</strong></td><td>Proactively manage books of accounts for reps with sophisticated target books, distributions and retrievals.</td><td></td><td><a href="https://github.com/Gradient-Works/salesforce/blob/main/docs/gitbook/broken-reference/README.md">https://github.com/Gradient-Works/salesforce/blob/main/docs/gitbook/broken-reference/README.md</a></td><td><a href="/pages/WqmQE3kAzLow0sCPGPyS">/pages/WqmQE3kAzLow0sCPGPyS</a></td></tr><tr><td><strong>Routing</strong></td><td>Match, route, assign and take action on any Salesforce record using powerful automation capabilities.</td><td></td><td></td><td><a href="/pages/1Swl8oPU8XO3Xel8IDCE">/pages/1Swl8oPU8XO3Xel8IDCE</a></td></tr></tbody></table>


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